" Exquisite gemstone jewels created and reflected by timeless values. "

 

Swedish Brand Manufactured in Italy

We strive to meet the expectations of today's modern women and men who appreciates exclusive and well-made jewellery with long-lasting value.

Every Armas piece is a testament to our unwavering passion and commitment to excellence, guiding the creation process from inception to its final form. Nestled in the heart of Valenza, Italy, our workshops are a haven where skilled goldsmiths, armed with generations of expertise, handcraft each jewel, transforming it into a true work of art. We employ cutting-edge technical solutions to elevate production quality and enhance the functionality of every piece.

Our commitment doesn't stop at aesthetics. At Armas, ethical sourcing is at the core of our values. We pay scrupulous attention to the ethical origins of gold, diamonds, and precious stones, ensuring that each element meets the highest ethical standards. Our diamonds are conflict-free, adhering to the guidelines of the Kimberley Process.

Founder team
Aphrodite
Founder team

 

The source of inspiration to our jewels can come from all sorts of things, places, emotions and feelings that means something to us, that we cherish and love.

Global Inspiration

The challenge is renewal, to figure out how things can be improved, and to bring new and exciting ideas. Since the very beginning, our pursuit of perfection and the creation of timeless jewels that feel right today while preserving lasting value for future generations have been the driving forces behind our design efforts.

Scandinavian History and Heritage

The name Armas means true love, and it is a family name and part of the founding family’s Scandinavian history and heritage. Rooted in a lineage of crafting the finest footwear and leather goods for generations, the brand’s legacy embodies the artistry and dedication woven into its very essence.

In the late '90s, a new chapter unfolded when Sirpa Hillevi and her husband, Ofer, ventured into the realm of jewelry. Ofer's passion for the trade of diamonds intertwined seamlessly with Sirpa Hillevi's artistic qualities, giving rise to the jewels division of Armas. Their shared vision, as well as the pursuit of creating the extraordinary, paved the way for the creation of the first brand’s pieces in the heart of Italy.

 

Founder team
Aphrodite
Heritage

           

          Armas' workshop, year 1945. 

 

 

" Armas invites you to explore a world where luxury meets responsibility, where each piece is not just an accessory, but a story waiting to be told. "

 

 

Aphrodite

 

Sustainability

We are recognized as a visionary brand that values innovation at all levels; striving not just to meet standards but to set new ones. At Armas, we believe in more than just "doing the right thing"; we go that extra mile, embracing a responsibility to reduce our negative impact on society and the environment. Our dedication to sustainability is evident in every facet of our operations. By reusing and recycling, we breathe new life into materials, minimizing waste and maximizing our positive influence. Crafted with precision and care, each piece is designed to withstand the test of time. We consciously choose to distance ourselves from a fast-paced, disposable culture.

We ensure a positive impact on the people we work with, treating everyone with respect and dignity. Our commitment to human rights is resolute, and we strive to create an environment that nurtures the well-being of all. Our dedication to promoting health and wellness exemplifies our holistic approach to sustainability.